More Affordable Motoring for New Drivers and a FREE Gift

Passing your driving test is a landmark occasion. It’s a great feeling of accomplishment and freedom… until you start to calculate the costs involved. Buying a car with cash or finance, paying for tax, insurance and setting money aside for servicing and maintenance can all add up. Also if you’re under 25, the costs can seem out of reach.

Project Youth - Helping You to Get Mobile

At Cliff Dickenson & Son, we’re well aware of the financial challenges facing new drivers as they embark on their driving career. So, we’re delighted to be able to offer a little helping hand in the form of a ​FREE gift​ with every car purchased by a new driver from January to September in 2020.

Yes, from ​1st January 2020 until 30th September 2020​ (inclusive), any car purchase made by a Cliff Dickenson & Son customer ​aged 17-25​, who has ​passed their test within the last 12 months​, will be entitled to choose a FREE gift from the following list*:

  • Portable Sat Nav (supply only)
  • Dash Cam (supply only)
  • Autoglym Car Cleaning Kit (worth up to £50)
  • £50 Gift Voucher: Amazon / Love2shop

To qualify, new drivers simply need to provide proof of age and address along with your driving licence at the time of purchasing your vehicle.

Affordable Motoring with Cliff Dickenson

With a wide range of special offers and competitive finance deals. We can get you on the road for less in a brand new or quality used Ford car. With easy handling, super style and a range of driver assistance features. The Ka + (Used Only)  and ​Fiesta ​ are perfect as a first car.

Each of our FREE gifts will help save you money in the long run:

The Sat Nav will provide you with the shortest route to your destination, preventing extra mileage and allowing you to avoid toll roads if you prefer. Shortest routes are often the most economical, resulting in lower fuel costs.

The Dash Cam can be invaluable if you are involved in a traffic incident, allowing proof of fault and possibly preventing high insurance claims and increased premiums which can be very high for new drivers.

The Autoglym Car Cleaning Kit will ensure that you can keep your car’s bodywork in tip top condition, reducing the chance of rust and maintaining your car’s value.

The £50 GIft Voucher can be used to buy accessories to keep you safe and comfortable on the move, such as phone holders and chargers, floor mats and mud flaps, or a pair of stylish sunglasses. All of these can help you to drive without distraction and maintain the value of your car.

Stay Safe with Our New and Used Cars

As well as being kitted out with better technology to keep new drivers safe on the roads, more recent cars also require less maintenance than older models since ​ parts and tyres will require replacing as the vehicle ages​ . While an older car may seem cheaper, newer models are likely to be better equipped and also entail lower repair costs. Most new Fords are currently rated with 5 stars from the European safety assessment centre, NCAP.

Buying a used car from a franchised dealership such as Cliff Dickenson & Son will mean that the car has been fully checked over by manufacturer-trained technicians, providing all of the peace of mind a new driver needs along with a ​ great value car at an excellent price​.

Either way, you’ll find a great deal at Cliff Dickenson & Son with our Project Youth promotion. Don’t miss out, ​visit us ​ as soon as you pass your test.

*gift to be collected from the Cliff Dickenson & Son showroom in Winsford, CW7 3DQ. Free gift not available with the purchase of performance vehicles or vehicles over 1500cc.

View terms and conditions.